How we got here

At the core of our brand are a husband and wife who juggle strongman competitions, college, jobs, and parenthood with grace. Their children, raised in the gym, affectionately call fellow gym-goers 'strong daddies and mommies'. Motivated by this sense of community and a desire to celebrate those who lead by example, they founded a clothing brand dedicated to supporting those who strive for excellence in a world that often settles for less.
One of our owners proudly serves as a volunteer firefighter, and this business is another way for us to contribute to our community. We've introduced a first responder line featuring unique custom designs, aimed at honoring and supporting local volunteers who dedicate their time and energy to safeguarding our neighborhoods. A portion of the proceeds from this collection is allocated to provide financial assistance to our local fire department.